are general term for drawing and other techniques used to reproduce words
and pictures. The techniques include block-printing, engraving, etching,
lithography and silk-screen printing.
Nature of Work
Graphic designers are responsible for creating original artwork with a visual style, design and layout that is appropriate to the project's concept and goals. They may create screen layouts, menus, icons and symbols, logos, charts and diagrams. The visual design must be consistent with and support the overall goal of the project and be visually interesting to the product's users. Good graphic designers for multimedia are first and foremost talented artists who are also technically competent using a variety of electronic tools and techniques.
Graphics is concerned with lettering, illustration including photography, the design of symbols and logos. It also includes visual aids for industrial and educational application, TV graphics, captions, programme titles, all non-verbal TV presentation of information.
also create packaging, promotional displays and marketing brochures for
new products, visual designs of annual reports and other corporate propaganda,
and logos for products and businesses.
Publishing (DTP): A DTP operator is generally involved in making layouts
and typesetting and pagination. He is responsible for making book or newspaper
layouts, designing greeting cards, visiting cards, letterheads etc.
The graphic arts are used both commercially and in the fine arts. Commercially, the graphic arts are used in advertising to prepare newspaper and magazine illustrations, posters and brochures and pamphlets. Specialists in the fine arts can work as freelancers or can be employed by TV and film studios. They can teach art at both school and college level.
Other commercial work includes art reproduction, bookmaking and fashion design. A commercial artist has various job openings in art studios advertising agencies, fashion houses and other places that need designers.
Graphic designers work in the creative department of advertising agencies and design firms. There is usually a short period of apprenticeship after which they can work on designs and layouts independently. Freelance artists sell their skills and pitch their designs to advertising agencies, retailers, design firms, magazines, newspapers, media firms and publishers.